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E-commerce and e-logistics will continue to rise in ASEAN, with new players emerging

Published July 30, 2020
By WiT

E-commerce in ASEAN has come a long way since it began in the early 2010s. As we enter a new decade, the industry is poised for rapid growth in the region. The e-logistics market has followed a similar trend with new players emerging towards the latter half of the decade.

ASEAN countries have a healthy consumer digital funnel serving as a strong foundation for digital solutions to flourish

ASEAN has a huge online user base with more than 50% of consumers being active internet users. Online shopping has also taken off, with nearly 200m active online shoppers annually.

The average ASEAN consumer spends more than 3 hours a day on social media
Throughout ASEAN, the majority of those online are active social media users with a high average daily usage, making the market ripe for digital solutions to flourish.

The seller and SME eco-system is also highly digitized
The seller and SME ecosystem in ASEAN countries are highly active on social media platforms. They have been quick to adapt to channels like Facebook and Instagram to market and sell their products, resulting in a high share of social commerce across ASEAN markets.

Combined, these factors have catapulted formal e-commerce markets in ASEAN
Indonesia is the largest market with USD 23b gross merchandise value (GMV) in 2019, while Singapore is the most advanced market with highest per capita spend on e-commerce. Shopee and Lazada are regional powerhouses, with presence in all six countries and being among the top three platforms in all countries. While Shopee has followed a more C2C approach, Lazada has focused on a B2C model across countries.

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E-commerce and e-logistics will continue to rise in ASEAN, with new players emerging
Created at 2020-07-30 03:44:10